The roles and tools behind the results

Customer experience specialist to team leader, executive virtual assistant, email marketer, recruiter and digital marketer. Each role added a skill I now bring to clients.

Experience

The roles behind the results

Each role added a skill I now bring to every client. Keep scrolling through the stack.

01
9 years

Customer experience specialist to team leader

Global BPO · voice, email and chat

Nine years inside BPO operations, from the phones to team leadership, so I know how support really runs: queues, quality, escalations, compliance and reporting. Voice, email and chat for travel and hospitality (airline and online travel), e-commerce and retail, telco and cable, web hosting and Office 365 support, and financial services and money transfer. As a fraud investigation specialist I worked with AMLA and HIPAA compliance requirements. More than 2,500 clients and customers supported in the US, Canada, the UK and Australia.

Travel and hospitalityE-commerce and retailTelco and cableHosting and Office 365 supportMoney transfer and fraud investigationAMLAHIPAATeam leadership
02
Remote

Executive virtual assistant

A top solar and semiconductor company

Executive support for a top solar and semiconductor company: inbox and calendar control, travel, expenses, reporting and stakeholder follow-ups.

Executive supportSAP ConcurGoogle WorkspaceCalendar and travel
03
Remote

Solar sales representative

US residential solar company

Handled homeowner enquiries, qualification and follow-up for a US solar company, which gives me first-hand knowledge of how solar leads are won and lost.

Solar salesLead follow-upUS homeowners
04
Freelance

Freelance website designer, mobile app developer and CRM specialist

Independent · clients in the Philippines, the US and Australia

My major hands-on work while building HIREWORKMATE. Designed and launched business websites with professional email, built mobile apps and custom software, and set up CRM pipelines and automation, from first call to handover.

Website designMobile appsCRM setupProfessional emailAutomation
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05
Remote

Email marketing specialist

Client name to be added

Planned, wrote and sent campaigns and automated flows that kept audiences engaged, including email marketing for MVMNT Dance in Australia.

CampaignsAutomated flowsSegmentationCanva
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06
Remote

Recruitment manager

Client name to be added

Ran hiring end to end: sourcing, screening, interviews and onboarding, matching the right people to the right roles.

SourcingScreeningOnboardingLinkedIn
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07
Remote

Digital marketing expert

Client name to be added

Grew brands with social media, lead generation and AI-assisted content, measured against real inquiries rather than likes.

MetaLead generationAI copywritingGoHighLevel
08
Present

Founder and CEO

HIREWORKMATE Business Support Services

Built a DTI-registered, BIR-compliant agency that delivers websites, CRM, automation, professional email and mobile apps, plus executive VA support. Recent launches include edeelectrical.com, orchardroadenergy.com, mechtranova.com and mvmntdance.com.au.

LeadershipAI automationWeb and appsClient strategy
Toolkit

Tools I already work in

From executive support and BPO operations to CRM, AI and web development. No learning curve on the platforms US and Australian businesses already run on.

Travel and booking (GDS)

  • AAmadeus
  • SSabre
  • SAP Concur
  • BCBooking.com

Office, email and meetings

  • MOMicrosoft Outlook
  • M3Microsoft 365
  • MTMicrosoft Teams
  • GWGoogle Workspace
  • Gmail
  • Google Calendar
  • Google Drive
  • Google Sheets
  • Google Docs
  • Google Meet
  • Zoom
  • Slack
  • SSkype
  • Calendly
  • Dropbox
  • DDocuSign
  • Loom
  • 1Password
  • LastPass

Project and task management

  • Trello
  • MCmonday.com
  • Asana
  • ClickUp
  • Notion
  • Airtable

CRM, sales and lead generation

  • GGoHighLevel
  • Salesforce
  • LinkedIn Sales Navigator
  • RRocketReach
  • LLeadIQ
  • AIApollo.io

Email marketing and social media

  • Mailchimp
  • KKlaviyo
  • Meta Business Suite
  • Facebook Ads
  • Canva
  • CCapCut

Customer support and BPO

  • Zendesk
  • GGenesys
  • RRingCentral
  • AAircall
  • DDialpad
  • Twilio
  • LiveChat
  • SServiceNow

AI and automation

  • CChatGPT
  • OpenAI Codex
  • Claude
  • Claude Code
  • Google Gemini
  • GFGoogle Flow
  • HHiggsfield
  • MCMicrosoft Copilot
  • OAOtter.ai
  • KAKrisp.ai
  • NNotebookLM
  • Zapier
  • Make
  • n8n
  • Grammarly

Websites, hosting and development

  • WordPress
  • Squarespace
  • Elementor
  • WooCommerce
  • Hostinger
  • GoDaddy
  • Cloudflare
  • cPanel
  • GitHub
  • Supabase
  • Vercel
  • Figma
  • React
  • PHP
  • Google Cloud Console
  • Google Apps Script
  • MAMicrosoft Azure

Finance and payments

  • Stripe
  • PayPal
  • Wise
  • Payoneer
  • RRemitly

Recruitment and talent

  • LinkedIn Recruiter
  • Indeed
  • OPOnlineJobs.ph
Tech stack

Languages and platforms I build with

Modern, proven tools chosen for speed, security and easy updates after launch.

Languages

HTML5CSS3JavaScriptPHPSQL (PostgreSQL)Google Apps Script

Frameworks and CMS

ReactViteNext.jsNode.jsWordPressElementor ProSanity CMSD3.js

Data, hosting and AI

SupabaseHostingerVercelGitHubGoDaddySquarespaceClaude CodeChatGPTGemini
Kind words

What clients say

Real feedback from clients in Australia, the United States and the Philippines.

★★★★★
“Alexa has transformed my business. She helped me get so many constant leads, and our business is really killing it. Best social media marketer!”
N. GajiAustralia
“You are always my favorite VA.”
D. RobinsonUnited States
“Ang bilis ng support. Maganda ang website at professional.”
E. EsmabePhilippines
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