Alexa Pineda, Filipina executive VA and AI automation specialist
Nine years in global BPO, executive support for a top solar and semiconductor company, and today a founder building a trusted bridge between Filipino talent and growing businesses.

Built in BPO. Refined in the executive suite. Powered by AI.
I’m Alexa, a Filipina operator who has spent more than a decade making businesses run more smoothly, one client at a time.
I started on the phones in global BPO, supporting customers of hotels and airlines, e-commerce stores, telcos and web hosts, and financial firms, by phone, email and chat. Over nine years in customer service and technical support, I supported more than 2,500 clients and customers and moved into leadership.
From there I became an executive virtual assistant for a top solar and semiconductor company. I also ran email marketing, led recruitment and grew brands as a digital marketer.
My roots are in IT: a BS in Information Technology (animation and game development). I am also DFSS Green Belt Certified. Today I pair operational discipline with AI and automation so work gets done faster, cleaner and with fewer handoffs.
I operate as HIREWORKMATE Business Support Services, a DTI-registered and BIR-registered business in the Philippines, and I personally deliver every engagement.
Nine years in BPO means I have been through every kind of operation: customer service, technical support, fraud investigation and team leadership, with AMLA and HIPAA compliance experience. That is why clients in travel, finance, healthcare, e-commerce and energy trust me with their inbox, their customers and their data.
Trusted across five markets, working remotely.
More than 2,500 clients and customers supported over the years, in the time zones and expectations of each market.
Focused on businesses that power, build and care
I know the questions your customers ask, the leads you can’t afford to miss and the compliance you can’t get wrong.
Ready when you are
Book a free discovery call. I’ll map what to automate, delegate or build first, with a clear scope, timeline and price.